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A Cool Idea for Hot UT Football Fans

published on September 26, 2011

When the Longhorns scored a 39-4 victory over Rice at the beginning of the 2011 football season, the temperature at Royal-Memorial Stadium Stadium soared over 108 degrees. Undaunted tailgaters touted everything from water mist fans to wading pools. We heard one fan even brought his own portable generator and air conditioner to keep cool!

It’s the tail-end of the hottest Texas summer in decades, and there are a couple more games to go (the Cotton Bowl in Dallas, then UT vs. Oklahoma State here at home in Austin) before October’s cool fronts finally arrive. Fans will have to beat the heat if they want to see U.T. beat Oklahoma!

Here’s a better idea for football fans looking to keep the temperature down at the next tailgate: the IceTee. It’s a lightweight, moisture wicking T-shirt with five critically-placed pockets carrying removable ice-cold gel packs.  The packs conform comfortably to the body, lowering core temperature at critical zones like the spine, neck, and underarms. Throw it in the freezer before the next game, beat the Texas heat, then toss it in the washing machine just like any other T-shirt.

The fashionable IceTee was designed by Megan Matza and Emily Thawley, two local entrepreneurs out to “keep Longhorn fans cool” and provide Austinites with immediate relief from the dangerous Texas heat. Everyone from the weekend cyclist in Circle C to the high school football coach over at Westlake to the soccer-mom from Lakeway could benefit from this very cool T.  And it just so happens to come in burnt orange!

Go Horns!

Austin luxury home Realtor Brian Talley loves to support the Longhorns and is excited to see local businesses succeed. If you are interested in living in our vibrant entrepreneurial community, perform an Austin Home Search today on his Regent Property Group website.

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