Circuit of The Americas Announces Inaugural Marketing Partners, Including Blue-chip Brands and Regional Powerhouses
published on January 7, 2013
Circuit of The Americas recently announced inaugural corporate partners for its new motorsports and entertainment facility here in Austin, and names include national brands like Anheuser-Busch and Best Buy, plus local favorites such as Bazaarvoice, Salt Lick Bar-B-Q, and Gatti’s Pizza.
The Circuit hosted the 2012 Formula 1 United States Grand Prix in November, which became the second-most-attended Formula 1 race of the season, with more than 117,000 fans attending the race itself and 265,000 spectators visiting the Circuit over those three days.
“There is no other facility like Circuit of The Americas in the United States,” said Circuit Chief Sales Officer Ben Cahalane. “This uniqueness, combined with our event diversity and global reach, is attractive to brand marketers, as is our ability to create year-round activation opportunities for partners through a variety of prestigious sports and entertainment events.”
In 2013, Circuit of The Americas will host four new motorsports series, including Moto GP, V8 Supercars, GRAND-AM Road Racing, and American Le Mans and the World Endurance Championships, in addition to its prestigious Formula 1 event. The Circuit also will open its highly anticipated Tower Amphitheater, the largest outdoor entertainment venue in Central Texas. The amphitheater will host a variety of national touring shows booked by Live Nation, the world’s largest live music and entertainment company.
The Circuit’s list of partners includes prominent international, national, and regional brands, plus several companies that are headquartered in or have significant footprints within the State of Texas.
The Circuit’s international and national partners:
The Circuit’s regional partners:
Texas State Highway 130 (starts near the homes of Falcon Pointe and stretches North-South)
The Salt Lick Bar-B-Q
The Texas Lottery
“We’re thrilled to partner with Circuit of The Americas to support a world-class motorsports and entertainment property in the United States,” said Ryan Garcia, director of regional trade marketing for Anheuser-Busch. “Not only does this partnership provide a great platform for Stella Artois and Bud Light in Texas, it provides us the opportunity to connect with a national and international fan base.”
Certain international brands recognized the value of being involved with the Circuit from the get-go. “AT&T has been able to build its technology into Circuit of The Americas from day one,” noted Andy Geisse, chief executive officer of AT&T Business Solutions. “Our team was on site at every stage of construction, helping to ensure that Circuit of The Americas has one of the most advanced communications networks of any sporting venue in the world.”
In addition to premium motorsports, the Circuit’s multi-purpose facility is equipped to host driving experiences and academies, boxing and tennis matches, and running, cycling, and corporate events. The new Tower Amphitheater will host 15-20 major outdoor concerts each season.
“We offer great creativity and flexibility in how brands can activate with us, and our inaugural partners are already taking advantage of that,” concluded Circuit Chief Sales Officer Ben Cahalane. “We are excited that these great partners have chosen to align their brands with our world-class, state-of the-art motorsports and entertainment venue.”
Austin Luxury REALTOR® Brian Talley congratulates the Circuit of the Americas on its 2012 season success and new corporate partners. For Brian, founder of Austin’s Regent Property Group, success is partnering with homebuyers to find a piece of heaven in Austin, Texas. From a luxury home in Circle C, to a lakefront property in Davenport Ranch, Brian Talley can help!
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