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Iconic Austin: “I love You" and "I Love You More” Signs on South Congress

Posted by Regent Property Group on Monday, October 24th, 2011 at 1:19pm.   28,449 Views


A major part of the “Keep Austin Weird” mantra is being able to express love openly. In July 2010, local Austin musician Amy Cook expressed her love for her partner Liz Lambert, majority owner of Jo’s Hot Coffee Good Foods on South Congress. Cook knew Lambert was having a bad day and decided to spray paint on Jo’s North wall the words, “I love you so much”. The simple red spray paint in one of Austin’s most visited areas quickly became a hot spot for tourists and Austinites alike. There are smiling photos, kissing photos, and goofy photos taken in front of the words on the light green wall every day. The picture-perfect spot is also used for many wedding and engagement photos.

In reply to the words on the wall, a restaurant across the street, Snackbar, put the words, “I love you more” on their own marquee just a few days later. The two phrases faced each other on South Congress, drawing visitors and becoming an iconic part of South Congress culture.There are Flickr and Facebook pages dedicated to Jo’s Hot Coffee and Good Foods’ simple words.

The words “I love you so much” sadly were vandalized in January 2011. There were “x”’s painted over the O, V, and E, and the wall was repainted plain green. After a few weeks of remaining green, Cook and Lambert repainted the “I love you so much” words back on the building, and they have not been vandalized since.

The “I love you so much” sign is a symbol of Austin’s sense of community. The words on the side of Jo’s Hot Coffee are a proclamation of love from one business owner to the city of Austin, from one partner to another, and from many pedestrians to their loved ones all over America.

 

 

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3 Responses to "Iconic Austin: “I love You" and "I Love You More” Signs on South Congress"

No. 6- ‘I love you so much.’ and ‘Hi, how are you’ murals | 7 wonders of Austin wrote:
[...][...]

Posted on Saturday, March 16th, 2013 at 8:55pm.

elvira brown wrote:
I WASN'T BORN IN AUSTIN, BUT I'M TRYING TO GET THERE AS FAST AS I CAN !!!!!!!!!!

Posted on Sunday, May 12th, 2013 at 9:42am.

Ronnie Lombard wrote:
My daughter Kelly Lombard, who is now 28 has been saying to her Grandmother, Jean McShane, I LOVE YOU MORE when they finish their phone conversations ever since Kelly was a little girl AND they still do it to this day they speak on the phone so much cause when Kelly was growing up we lived in California and Grandma was and still lives in Chicago....... It has become one of those 'gotcha moments' as to who can say "I LOVE YOU MORE first to the other person. Its a special bond between a Grandmother and her Grand Daughter. Something Kelly and Grandma Jean have had for over 25 years. They are very close and the love they share and the special bond they have is heart warming.

Posted on Monday, December 16th, 2013 at 7:28pm.



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